There are many things which insult this old copy editor's eye. The worst of all of them is the incorrect use of our friend, the Apostrophe.
Folks, apostrophes are not used to indicate plurals. Please don't insert an apostrophe between the terminal consonant at the end of a noun and the "s" indicating a plural.
It's just wrong. Stop doing it. Now.
So far I've use the word "It's" twice in this post. Correctly. When you want to say "It's" and you mean "It is," use the apostrophe. When you want to write "its" to indicate a possessive, DON'T.
It's awe-inspiring to see the way a mother bear protects its cubs.
I feel better now.
